A Legacy Beyond Cable News
The passing of billionaire Ted Turner at the age of 87 has sparked a wave of tributes from across various industries, not just within the cable news world he transformed with CNN. Turner’s influence extended far beyond broadcasting, leaving an indelible mark on sports, philanthropy, and even yachting.
Impact on Sports Broadcasting
As the owner of TNT, Turner played a pivotal role in bringing NBA games into the homes of millions. From 1989 through the 2024-25 season, the network showcased stars like Michael Jordan, Allen Iverson, and LeBron James. Even after losing domestic media rights, the popular ‘Inside the NBA’ studio show continues to be licensed to ESPN, ensuring that fans can still enjoy the insights of hosts such as Charles Barkley, Kenny Smith, Ernie Johnson, and Shaquille O’Neal.
Ernie Johnson, during a tribute to Turner on Inside the NBA, highlighted his global impact: “Ted was an architect of impact across the globe: broadcasting, journalism, philanthropy and sports.”
A Unique Contribution to Baseball
While many are familiar with Turner’s contributions to sports broadcasting, fewer know about his unique ventures in baseball. His ownership of the Atlanta Braves led to some memorable moments, including a bizarre stint as manager for a single game in 1977. This decision came after a 16-game losing streak, during which Turner suspended the team’s manager and took over himself.
“I have found out all I can from the stands,” Turner said at the time. “Now I want to learn first hand what is going on, what is wrong. It can’t hurt us. Not now. Not the way we’re going.”
Despite this unusual move, the Braves lost the game 2-1 to the Pittsburgh Pirates, marking Turner’s only managerial loss. However, his tenure as manager is still recorded on BaseballReference.com with an 0-1 record.
A Legacy of Innovation
Turner’s approach to managing the Braves was unconventional, but it reflected his innovative spirit. He also introduced quirky events like wet t-shirt contests during college nights at Braves games, adding a unique flavor to the fan experience.
His impact on the Braves was significant, leading to their first World Series win in Atlanta in 1995. This success was partly due to his decision to step back from the front office, allowing the team to flourish under new leadership.
The Power of Television
Turner’s other cable network, TBS, played a crucial role in boosting the Braves’ popularity. By airing games nationwide, TBS made it easier for southern fans to follow their favorite team, even if they were far from any MLB markets.
“[I] Loved watching The Braves on TBS growing up in Bama just like a lot of people,” one fan wrote on X.
Tributes from the Sports Community
The sports community has been quick to honor Turner’s contributions. Dale Murphy, a legendary Braves outfielder, shared his heartfelt tribute on X:
“Nancy and I, and the whole Murphy family, along with the Braves family and TBS kids everywhere, were sad to hear of Ted’s passing. Hard to put into words the impact he had on us. We are grateful for the chance to play for Ted. He changed so much in this world with tenacity and courage. Thank you, Ted. Rest in peace.”
A Lasting Influence
Turner’s legacy extends beyond the sports world. His philanthropy, media innovations, and unique personality have left a lasting impact on society. As fans and colleagues reflect on his life, it is clear that Ted Turner was more than just a businessman—he was a visionary who shaped multiple industries and inspired countless individuals.
