A Veteran’s $11,500 Bill After a Free Treatment Ad
Calvin Pauling, a 73-year-old Navy veteran and retired teacher, found himself facing an unexpected $11,500 bill after visiting a medical center that promised free treatment for erectile dysfunction. The incident highlights concerns about transparency in the healthcare industry and the potential risks of falling for misleading advertisements.
Pauling heard a radio advertisement for Priority Men’s Medical Center in Dunwoody, a city just north of Atlanta. The ad claimed that “Your consultation and first treatment are free.” Drawn by this promise, he visited the clinic, hoping to find a solution to his personal health issue. However, what he experienced was far from what he expected.
Misleading Advertising and Questionable Practices
During his visit, Pauling felt something was off. He described the consultation as more of a sales pitch than a genuine medical exam. According to Atlanta News First, the clinic’s paperwork showed that the signature on the documents was from a licensed nurse practitioner rather than a physician. While nurse practitioners are legally allowed to treat patients for erectile dysfunction, the clinic’s website and a YouTube ad both claim that appointments are with doctors.
This discrepancy raised serious questions about the clinic’s practices. Despite the misgivings, Pauling felt pressured to sign an agreement to pay for the services using a healthcare credit card. He believed he had three days to cancel the agreement, but when he tried to contact the clinic, they never answered his calls.
Breakdown of the Unexpected Charges
The $11,500 bill was divided into five parts:
- $948 for urological treatments
- $6,947 for ICP therapy
- $2,000 for PRP therapy
- $1,378 for ESW therapy
- $227 for a medical applicator
Medical professionals interviewed by Atlanta News First noted that erectile dysfunction clinics and urologists offer similar services, with the main difference being the price. One urologist suggested that a treatment plan could cost just a few hundred dollars, while clinics like Priority Men’s Medical Center justify their higher prices by claiming to offer specialized care.
The Refund Dilemma
The healthcare credit card agreement that Pauling signed stated, “there are absolutely no refunds of any kind under any circumstances for all doctor examination charges, medical products and medication(s), whether picked up or not.” Despite this, Pauling attempted to return the medications he received at home, but the pharmacy sent them back.
He has repeatedly asked for a refund, but so far, none has been issued. A spokesperson for Priority Men’s Medical Center told Atlanta News First that it was “100 percent reasonable” for Pauling to expect a refund for treatments he never used. However, the veteran has yet to receive one.


A Vexing Situation
Pauling revealed that a representative from the clinic told him they would issue a refund if the Atlanta News First story was not published. Both Pauling and the outlet confirmed that Priority Men’s Medical Center has since stopped responding to their communications.
The situation has sparked concern about the practices of certain clinics that target vulnerable individuals with promises of free or low-cost treatment. As the story continues to unfold, it serves as a cautionary tale for others who may be tempted by similar offers.








