A New Era for the Baby Back Ribs Jingle
After years of being a staple in pop culture, the iconic “Baby Back Ribs” jingle has made a triumphant return. This time, it’s being reimagined with the help of pop superstar Lizzo, who is collaborating with Chili’s to revive the classic tune as part of a new marketing campaign.
The original jingle, which first debuted in the late 1990s, quickly became one of the most recognizable restaurant ads of its time. It has since been featured in movies, TV shows, and countless parodies, becoming a cultural touchstone over the years. Now, Lizzo is bringing her unique flair to the song, adding a fresh twist that blends the familiar chorus with new rap verses and her own interpretation of the phrase “baby back, baby back.”
Lizzo’s Unique Take on the Jingle
Lizzo recorded both an a cappella version of the jingle and what Chili’s refers to as a “Lizzo-fied” remix. The collaboration showcases her creativity and ability to put her own spin on a classic. In one commercial, the classically trained flutist jokes about refusing to sing the famous tune until she heard how much Chili’s was willing to pay her. She then breaks into a flute solo using a novelty rib-shaped flute, adding a fun and quirky element to the campaign.
A Personal Connection
Lizzo, whose new album “B***h” is set for release on June 5, has long been a fan of Chili’s. In a statement, the four-time Grammy winner shared that childhood weekend trips to the chain made this collaboration especially meaningful. She even mentioned dressing up as a Fried Mozzarella cheese pull on Halloween in 2025, highlighting her deep connection to the brand.
“I don’t think there’s a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me,” Lizzo said in a statement about her costume choice.
Upgraded Ribs and Special Offers
The campaign comes at a time when Chili’s has recently upgraded its Baby Back Ribs. The new offering features meatier full and half-rack portions with up to 50 percent more meat and a new caramelized barbecue sauce crust. This update aims to provide customers with an enhanced dining experience.
Starting Wednesday, My Chili’s Rewards members can enter a giveaway for a chance to win a limited-edition T-shirt signed by Lizzo, along with a Chili’s gift card. This exclusive offer adds another layer of excitement to the campaign.
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