Greggs is introducing a new chicken roll to its menu, offering customers a fresh option that complements its popular sausage and vegan rolls. This latest addition will be a permanent feature on the chain’s menu, providing a variety of choices for consumers.
The Chicken Roll is described as “seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry.” It contains 305 calories and will be priced at £1.35 when it becomes available on Thursday. The roll joins the Sausage Roll, which has been a staple since the 1950s, and the Vegan Roll, introduced in 2019.
To mark the launch of this “trilogy” of rolls, Greggs is offering an exclusive experience for customers. A pop-up event will take place at 15 Bateman Street in London’s Soho from 3.30pm to 9pm on Wednesday (8 April). Participants can book a 20-minute slot to taste the new roll before its official release.
In a creative twist, guests must arrive as part of a trio of friends or family. Those who attend will receive three complimentary rolls and can pair them with a free chicken-themed cocktail or mocktail.
A spokesperson for Greggs commented: “They say the best things come in threes, and our iconic roll trilogy is no exception. We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”
Despite the introduction of the new product, Greggs has faced challenges over the past year. The company has experienced pressure from cautious shoppers due to the rising cost of living, higher tax and labour costs, and the increasing use of weight-loss treatments.
In March, the Newcastle-based firm reported that statutory pre-tax profits fell by 17.9 per cent to £167.4 million for the year ending 27 December, compared to the previous year. However, total sales increased by 6.8 per cent to £2.15 billion over the same period. Like-for-like growth was supported by the continued expansion of its store network.
Greggs announced that it had 121 net store openings in 2025, bringing the total number of locations to 2,739 by the end of the year. The company aims to open around 120 more stores this year, with long-term ambitions to grow to “significantly more than 3,000 UK shops.”
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