Australia’s Cheapest Electric SUV Set to Get a More Affordable Hybrid Version
Australia’s most affordable electric SUV, the Ora 5 EV, is set to hit showrooms this month with an eye-catching drive-away price of $33,990. However, it seems that a more cost-effective hybrid (HEV) version of the Ora 5 may soon follow, potentially offering even greater value for money.
The Ora 5 HEV could be priced significantly lower than its electric counterpart, possibly dipping below $30,000 for the entry-level Lux grade. While this model is not yet confirmed for the Australian market, GWM, the parent company, has hinted at the possibility. For now, the focus remains on launching the Ora 5 EV, as the company aims to establish the retro-themed sub-brand in the local market.
This decision comes after the disappointing sales of the Ora hatchback, which was inexplicably priced $2,000 higher than the Ora 5 EV SUV and eventually discontinued.
A Strategic Move for GWM
GWM Australia Head of Marketing and Communications, Steve Maciver, emphasized that the current priority is to successfully launch the Ora 5 SUV (EV). He noted that the pricing strategy has been intentional, aiming to position the vehicle competitively in the market while leaving room for future models.
“We think it’s the right car at the right time,” Maciver said. “We’ve been pretty aggressive in our positioning and pricing. We see an opportunity, so that’s why we’ve done that.”
He also mentioned that the Ora 5 EV’s pricing has already resonated well with consumers, generating a significant number of pre-launch orders. “That car has really hit the ground running,” he added.
With the uncertainty surrounding fuel prices and the growing popularity of electric vehicles, GWM appears to be hedging its bets by exploring broader electrification options for Australian consumers, including potential hybrid models like the Ora 5 HEV.
Future Expansion of the Ora Range
Maciver also hinted at further expansions in the Ora range this year. “You’re going to see possibly one and even two additional Ora models land in Australia this year as well,” he said. While the company is currently focused on electric vehicles, there may be hybrid options introduced in the future.
“There are other vehicles which we have seen, which were very keen on, which have not yet been reviewed publicly, which are very much on our radar to add to the Ora portfolio,” he teased.
Powertrain Options for the Ora 5
In China, the Ora 5 is available with three powertrain choices. The EV variant features a 150kW/260Nm electric motor and a 58.3kWh battery pack, offering a claimed range of about 430km (WLTC).
The HEV version pairs a 1.5-litre petrol engine with an electric motor, delivering combined power of 164kW and 476Nm of torque. It averages 5.1 litres per 100km, with a range of over 1,000km. The internal combustion engine variants come in either naturally aspirated or turbocharged versions, with fuel consumption ratings of 6.7L/100km.
The HEV model also has reduced cargo capacity compared to the EV version, dropping from 422 litres to 390L without a spare wheel, or from 362L to 272L with one.
Competitive Pricing Against Rivals
The Ora 5 EV’s $33,990 pricing undercuts all rival EV SUVs, including the BYD Atto 2 at around $35,500, the Jaecoo J5 EV at $36,990, and the ageing Chery E5 at $37,990.
There are cheaper non-SUV EVs on the market, such as the BYD Atto 1 hatchback at around $27,100, the MG4 Urban hatch at $31,990, the GAC Aion UT hatch at $32,990, and the BYD Dolphin hatch at about $33,400.
Looking Ahead
As GWM continues to build momentum with the Ora 5 EV, the potential introduction of the HEV model could further solidify the brand’s position in the Australian market. With plans for additional models and a flexible approach to electrification, the Ora range is set to expand in the coming months.
