Prime Minister Albanese to Meet with Apple CEO Tim Cook
Prime Minister Anthony Albanese is set to travel to the United States to meet with Apple CEO Tim Cook. This meeting follows Apple’s recent announcement of new online safety controls designed to enhance children’s digital experiences.
New Child Safety Features Unveiled
Apple introduced a range of new child safety features aimed at giving parents more control over their children’s online activities. These updates include:
- Simplified child account setup
- ‘Ask to Browse’ for website approvals
- Time Allowances to manage app usage
- A redesigned Screen Time dashboard
Additionally, Communication Safety will be expanded to block violent content and nudity, ensuring a safer online environment for young users.
Expert-Backed Approach
Apple’s Vice President of Health, Sumbul Desai, emphasized that these tools are guided by expert research and tailored to different age groups. The changes were partly inspired by Australia’s world-leading social media regulations, as revealed by Tim Cook.
Prime Minister’s Response
In a statement, Prime Minister Albanese highlighted that Tim Cook personally briefed him on Apple’s latest measures. He described these changes as part of a broader effort to address growing concerns about the impact of social media on young people.
‘He told me these changes are in part inspired by Australia’s world-leading action on social media age limits, as well as Apple’s ongoing research into the impact of these platforms on kids,’ Albanese said.
Invitation to Visit Apple Headquarters
Cook has extended an invitation to Albanese to visit Apple headquarters to see the new safety technology firsthand. Albanese expressed his intention to accept the offer during his next visit to the United States.
‘It’s important we continue to learn and work with global partners on how best to protect our kids online,’ he said.
Government’s Stance on Social Media Regulation
The Albanese government continues to support its crackdown on social media companies, arguing that platforms must take greater responsibility for young users. Australian parents led this initiative, and the government is proud to stand with them.
‘We have already seen more than five million accounts belonging to under-16s removed, deactivated or restricted,’ Albanese stated.
Impact of the Social Media Ban
The announcement comes six months after the social media ban was implemented in December. However, data from the Office of the eSafety Commissioner indicates that around 70 per cent of under-16s are still accessing age-restricted platforms despite the ban.

Criticism of the Legislation
Last week, eSafety Commissioner Julie Inman Grant criticized the process as ‘rushed’, making enforcement difficult. The legislation was passed through federal Parliament in just eight days, with only 24 hours allocated for public consultation.







