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Towns with big value, small price tags



This is sponsored content for NSW Government

Essential workers play a crucial role in the functioning of any community, and in regional New South Wales (NSW), there is a strong demand for professionals in education, emergency services, healthcare, aged care, and disability support. These roles are vital to the growth and sustainability of regional centres, offering job security, choice, and opportunities for career development.

Craig Jenkins, acting executive director for Regional Economic Development at the Department of Primary Industries and Regional Development, highlights that these positions provide more than just employment. “These roles offer a sense of stability and momentum, allowing workers to build their careers with confidence,” he says.

Despite the common perception that moving to the regions means taking a step back, Jenkins explains that this is a misconception. “In reality, many essential workers view it as a strategic move — an opportunity to take on more responsibility, gain experience quickly, and stand out in their field,” he adds.

A Real Career Opportunity

Emily Fardell, a 31-year-old primary-school teacher, is a prime example of how regional NSW can offer meaningful career prospects. After graduating, she secured a permanent teaching position in Albury, a city in regional NSW.

Fardell recalls how she first learned about the opportunity through her university’s email. “I applied for the teach.Rural Scholarship because I wanted to gain a permanent teaching position, which is rare in Sydney, and live in a rural area,” she says.

She was awarded the scholarship and placed in Albury at the start of 2025. “I’m so glad I got placed here,” she says. “The cost of living is much lower, the community feel is great, and everything I need is close by. Plus, there’s very little traffic, which is a huge bonus.”

Career Growth in the Regions

Fardell believes that landing a permanent teaching position in Sydney would have taken much longer. In Albury, she was able to start her career immediately.

Jenkins agrees that career advancement is often faster in regional NSW. “Essential workers tend to work across a broader scope, take on leadership roles earlier, and are trusted with real decision-making,” he explains. “Many see it as a way to accelerate their experience, sharpen their skills, and build professional credibility early on.”

Financial Stability and Work-Life Balance

In addition to career growth, Jenkins notes that moving to the regions can offer greater financial stability. “Lower housing costs and shorter commutes reduce daily pressure, allowing workers to save more and manage their expenses more effectively,” he says.

Fardell confirms this, stating that she feels more financially secure in Albury. “I can afford a two-bedroom apartment with a backyard and still save money, which would be impossible in Sydney,” she says. “I also feel protected from the cost-of-living crisis because I can cover all my essentials and have money left over for enjoyment or savings.”

Even with fuel prices rising, she finds it easier to manage. “In Albury, everything is close together, so I only fill up once every three weeks. In Sydney, it was once a week.”

Room to Breathe

Recent data shows that many essential workers are choosing to relocate to regions such as the Far West, Riverina, Far South Coast, Southern NSW, and Orana. Jenkins attributes this trend to the unique opportunities each area offers.

Beyond career and financial benefits, these regions also provide strong community ties, access to nature, and proximity to regional centres. For Fardell, Albury’s manageable pace has been a pleasant surprise. “The teachers at my school are very supportive and encourage everyone to leave at a reasonable time,” she says.

She also enjoys being close to nature. “Albury has so many outdoor activities and is near several activity hubs.”

Support for Relocating Workers

For those considering a move to regional NSW, government programs like The Welcome Experience offer practical support. Local Connectors — regional-based staff — help essential workers and their families settle in, from finding housing and schools to building community connections.

Fardell credits her Local Connectors, Lou and Karin, for helping her find a place to live and attend open houses when she couldn’t be in Albury. “Once I was there, they connected me with a local soccer team,” she says. “The Welcome Experience also hosts events like picnics, pizza nights, and park runs to help new residents connect with the community.”

A Sense of Connection

Beyond career and financial benefits, Jenkins notes that one of the greatest advantages of moving to regional NSW is the sense of connection and work-life balance. “Many essential workers say the biggest change is how easy and intentional life starts to feel after relocating,” he says. “For people in their career-building years, regional NSW offers space to focus, grow, and enjoy life — not as a slowdown, but as a reset with purpose.”

To learn more about making the move, visit nsw.gov.au/makethemove.

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