The Unexpected Reset of ‘Not Like Us’
Kendrick Lamar’s decision to delete and reupload his track ‘Not Like Us’ just four days before Drake’s new release, ‘Iceman,’ has sent shockwaves through the music industry. The move not only erased 468 million views overnight but also caused a stir across various streaming platforms. This was no accident; it was a calculated move that has sparked intense discussions online.
On May 11, 2026, the official music video for ‘Not Like Us’ was removed from YouTube. Just hours later, it was reuploaded with a fresh version, wiping out all previous view counts instantly. The timing could not be more significant, as Drake’s ‘Iceman’ was set to drop on May 15. This sudden resurgence of ‘Not Like Us’ has reignited the conversation around the ongoing feud between the two artists, bringing it back into the spotlight just in time for Drizzy’s highly anticipated comeback.
A Broader Streaming Disruption
The removal of ‘Not Like Us’ was just the beginning. The entire ‘GNX’ album disappeared from Apple Music, Amazon Music, and TIDAL simultaneously. Even ‘Euphoria’ briefly vanished from Apple Music. While Spotify remained largely unaffected in most regions, the coordinated disappearance across multiple platforms suggested a deliberate action rather than a technical glitch.
Within hours, everything was restored, but the synchronized nature of the event made it clear that this was a strategic move. The ‘GNX’ album was the only one affected; Kendrick Lamar’s broader catalog remained untouched, highlighting the targeted nature of the disruption.
The Resurgence of ‘Not Like Us’
Despite the initial loss of views, the reuploaded ‘Not Like Us’ video quickly rebounded. It reportedly surpassed 8 million views within hours of its return, with fans claiming an impressive 25 million views in under two days. The ‘luther’ video featuring SZA also experienced a similar reset and surge in popularity.
As the view counts climb back towards the hundreds of millions, anticipation builds for Drake’s upcoming release. Will ‘Iceman’ help cool down the tensions or further ignite the rivalry?
Drake’s ‘Iceman’ Album: What to Expect
Drake is set to release ‘Iceman’ on May 15, 2026, under OVO Sound and Republic Records. The album’s pre-release singles include ‘What Did I Miss?’, ‘Which One’ featuring Central Cee, and ‘Dog House’ featuring Yeat. The rollout has been heavily focused on icy visuals and themes of betrayal, with promotional imagery featuring Pinocchio already drawing comparisons to Kendrick Lamar.
‘What Did I Miss?’ directly addresses the 2024 feud and those who switched sides. Leaks suggest that several tracks reference Kendrick Lamar, although no dedicated diss track has been confirmed. With ‘Iceman’ dropping on Friday, the rap world will finally get its answer, and the ‘Not Like Us’ reupload has ensured that no one forgets the question.
What are your thoughts on Kendrick Lamar reuploading ‘Not Like Us’ right before Drake’s album drops? Let us know in the comments.
