Brad Pitt is reportedly involved in a strange legal dispute with a luxury “p—- cream” company, which claims that his skincare brand’s name is too similar to its own. The company, named Beau D., has filed a lawsuit against the actor, alleging unfair competition and false designation under California law, as reported by a news outlet on Thursday, May 28.
Brad Pitt’s Skincare Brand Named in Lawsuit
Beau D., which was launched in 2020, is known for selling a lip salve and a product called “D. Cream,” marketed as a moisturizer for “private parts.” According to the brand’s website, this unique product caters to a specific niche in the beauty market.
Pitt’s skincare brand, Beau Domaine, was launched in 2022 in partnership with a renowned winemaking family. The brand incorporates wine-based ingredients into its products, including a patented compound derived from Grenache, Syrah, and Mourvèdre grapes. Last year, the brand underwent a rebranding, changing its name from Le Domaine to Beau Domaine.
The Lawsuit Was Nearly Settled Behind Closed Doors
Beau D., founded by former staffers from Men’s Vogue and Teen Vogue, reportedly attempted to settle the matter privately three times before deciding to file the lawsuit in December 2025.
“This isn’t about publicity or punishment,” said Brandon Palas, founder of Beau D., in an interview with AirMail on May 23. “It’s about protecting the integrity of what we’ve spent years building and ensuring independent brands have the right to grow without being overshadowed or diluted.”
Beau Domaine Has Yet to Respond
The Malibu-based brand is seeking more than $75,000 in damages and wants Pitt’s skincare line to stop using the name Beau Domaine. The company argues that the similarity in branding could confuse customers, even though both companies operate in different areas of the skincare market.
So far, Beau Domaine has not filed a legal response in court. In a statement released in December 2025, Palas told RadarOnline, “We honor innovation, creativity, and fair competition across the beauty and wellness industry. However, it is essential that all brands operate with respect for existing trademarks and consumer clarity.”
The Legal Battle Continues
Trademark-and-intellectual-property lawyer María Teresa Szendrey explained that the case could be challenging. She noted that “Beau” is the male-gendered French word for “handsome,” which can be considered generic and may weaken the trademark’s legal protection.
“When you have a generic trademark or a descriptive trademark, you have to prove that when somebody hears the mark, they immediately associate it with your product,” she told AirMail on May 26.
Both trademarks were registered with the United States Patent and Trademark Office, meaning that an examiner reviewed the trademarks and did not find them to be confusing.
Szendrey concluded, “So I think that it’s going to be difficult.”
