Discover the Magic of W7 Cosmetics Tube It! Mascara
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For those who love mascara, especially the ones with thick lashes, there’s some exciting news. I’ve found a remarkable product that has caught my attention — a tubing mascara. We absolutely adore tubing mascaras.
In a recent episode of Out Loud, the hosts discussed ‘ghost lashes’, a phenomenon that is quite real. The video is available for viewing via Out Loud.
This discovery was made possible thanks to my friend Kelly McCarren, who mentioned it on the You Beauty podcast. Intrigued by her recommendation, I immediately headed to Chemist Warehouse to find it.
And guess what? At the time of writing, it’s still priced at $3.49, which is significantly lower than its usual price of $6.99. That’s an excellent deal!
The product in question is the W7 Cosmetics Tube It! Mascara.
This is the one!
I’ve also seen discussions about it on the You Beauty Facebook group, where users praise it as the best tubular mascara. Considering the variety of great tubular mascaras available, this is a significant endorsement. I’ve tried many, and I’m quite the expert when it comes to mascara.
One user even said, “Nooooo, I was gatekeeping this!!”
Curious? Intrigued? Or just not interested? Either way, here’s my experience with the product.
First Impressions
The wand of the W7 Tube It! Mascara is a bit unusual. As Leigh mentioned on the podcast, it looks like a screw. Here’s a look at it:
Weird, right?
As someone who loves big, fluffy mascara, I was initially skeptical. It looked flimsy and silly. However, as Taylor Swift once wisely said, never judge a book by its cover.
Despite its odd appearance, the mascara performed exceptionally well. It managed to grab every tiny lash from the root, lifting them up and fanning them out. Unlike many tubular formulas that tend to weigh down lashes, leaving them flat and wet, this formula was perfect. It wasn’t too wet or too dry, allowing me to coat my lashes multiple times for maximum impact. It stayed jet-black and perfectly curled without much smudging.
The difference!
Kel was absolutely right. I applied it before heading out for a full day of work, expecting the usual raccoon-eyes by afternoon. Instead, I caught a glimpse of myself in the rearview mirror and had to double-take. My eyes looked wider, brighter, and significantly more awake than they should have after just three hours of sleep.
Better!
The real test came when I went out for dinner. My friend stopped me mid-sentence to ask if I’d had a lash lift. There’s nothing quite like someone telling you your lashes look amazing.
Ooft. Love that feeling.
The Verdict
Will this replace your $50 luxury cult-favorites? Honestly, it might. For $3.49, the W7 Tube It! Mascara delivers length, separation, and smudge-proof staying power that competitive brands charge quadruple for.
Plus, when it’s time to remove it, it comes off easily with just warm water — no aggressive scrubbing or oily makeup removers required.
If you see it stocked at your local Chemist Warehouse, grab one! Before the Youbies buy it all!
For more from Erin Docherty, follow her on Instagram.
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Feature image: Supplied.
