Essendon’s Struggles and the Call for Resilience
Essendon, one of the most storied clubs in Australian Football League (AFL) history, is currently facing one of its most challenging periods. The team has struggled to find success on the field, with a 1-11 record this season following their loss to West Coast. This has been compounded by the sacking of fourth-year coach Brad Scott, leaving the club in a state of uncertainty.
Amidst these difficulties, Essendon great Terry Daniher took it upon himself to offer a motivational message to the playing group. As a former premiership captain and a member of the club’s rich legacy, Daniher emphasized the importance of resilience and perseverance during tough times.
A Message from the Past
Terry Daniher, who led Essendon to premiership glory in 1984 and 1985, addressed the players at the club’s Tullamarine base ahead of the King’s Birthday eve clash against Carlton at the MCG. He urged them to “fight on” and not “drop their bundle,” drawing inspiration from his late brother Neale Daniher, who had also served as Essendon captain before passing away after a long battle with motor neurone disease.
“[You’re] going through a tough period at the moment. There’s no question about it,” Daniher said. “You can’t be much lower… you’ve got to face the facts. You’ve got to face them head on, as Nealo would.”
He highlighted the importance of being resilient and taking on challenges, just as his brother had done throughout his career. “Nealo tried to keep a level playing field from start to whoa [in his playing and coaching career], and I reckon he showed that all the way through. [He] never fell down, never dropped his bundle.”
The Need for Responsibility
When asked if “tough love” was what the Essendon playing group needed most, Daniher responded with a simple yet powerful statement: “They’re big boys now.” He emphasized that the players must take responsibility for turning the club around.
“We’ve got a lot of young kids at the club. Sometimes you can lose a little bit, [and] go off track,” Daniher added. “I look my little moment [today] where I could put my two bob’s worth in… whether it will make a difference, I don’t know. I hope it does.”
New Hope for the Future
Daniher also expressed support for James Hird, a former teammate and club great, who recently declared his interest in returning as senior coach. However, he stressed the importance of conducting a proper search process to ensure the right individual is chosen to replace Scott.
This development comes amid further troubling news for the Bombers, as key defender Lewis Hayes re-injured his knee in the VFL on Sunday. The 21-year-old suffered an ACL injury after hyperextending the ligament in the second quarter of the match, raising concerns about the team’s already injury-plagued season.
Denials and Controversies
In a separate but related issue, Essendon champion Matthew Lloyd denied any involvement in a clandestine campaign to undermine former coach Brad Scott and push for James Hird’s return. The controversy emerged after reports suggested that a group of club figures, including Lloyd, were behind a “redemption campaign” to bring Hird back to Tullamarine.
Lloyd clarified his position on Nine’s Footy Classified, stating that he had no knowledge of such a campaign. “I don’t how I got dragged into that at all,” he said. “I did text Kane today and let him know that I wasn’t happy with that.”
He also denied being part of a “clandestine cabal,” emphasizing that he had never met Paul Little or had any involvement in secret meetings. “I’m the least political person – because I’m not interested. I’m not interested in politics. It is categorically wrong.”
Encouraging Experienced Coaches
Former Geelong champion Jimmy Bartel encouraged experienced and successful coaches to have the confidence to pursue the Essendon coaching job, regardless of whether Hird was the preferred candidate. He criticized the reluctance of some coaches to compete for the role, suggesting that they should not be deterred by the presence of a high-profile contender.
“I might be on a little bit of an island… when I hear coaches back out of it [the process] because they’re afraid to compete,” Bartel said. “But if we keep hearing time and time again, ‘James Hird hasn’t been a coach for 10 years. He hasn’t been in the hunt week to week’…”
Looking Ahead
As Essendon continues to navigate its current challenges, the call for unity, resilience, and strong leadership remains central to the club’s future. With the coaching position still open, the club must carefully consider its options to ensure the best possible outcome for the team.






