The New Generation of ‘It Girls’ Making Waves in High Society
The British society bible has unveiled a new generation of young women who are redefining the landscape of high society. From wealthy heiresses and aristocrats to internet stars and entrepreneurs, these twenty-somethings are quickly becoming fixtures of the British social season with VIP access to the hottest calendar events.
Among those featured are Rina Lipa, the 25-year-old lookalike sister of pop star Dua Lipa, and Isabella Weatherby, the daughter of the late Royal Ascot chairman Sir Johnny Weatherby, whose Peachy Den clothing brand has cult status. Also on Tatler’s radar is Lady Lola Bute, the stunning daughter of late racing legend Johnny Dumfries, and nepo babies Iris Law and Lila Moss.
Rina Lipa: A Star in Her Own Right
Rina Lipa, the 25-year-old lookalike sister of pop star Dua Lipa, is a dancer, model, actress, and social media influencer. Born in Camden, she attended the notable Sylvia Young Theatre School in London before earning a degree in drama and theatre arts from Goldsmiths. She has previously starred in a few commercials but recently landed a role in Chris Robert Riegel’s upcoming drama Expectations – based on Charles Dickens’s novel Great Expectations. Rina has also scored a part in an upcoming horror movie directed by Gianluca Carella, according to Hello! magazine.
As a model, Rina walked in the Giuliano Calza Design Studio’s Fall runway show at Milan Fashion Week. She has also posed for fashion brands including Miu Miu and Versace. Rina often shares snaps of herself on vacation with her sister or pictures of her fun outfits to her nearly one million followers on Instagram. Despite the five-year age gap between her and Dua, the pair appear to be very close. When Rina turned 25 in May, Dua marked her birthday with throwback photos of the pair and a heartfelt message on Instagram.
Lady Lola Bute: The Ultimate It-Girl
With her model good looks, A-list friends, and flair for flirty fashion, Lady Lola Bute is your typical young aristocrat. Described by Tatler as one of the nation’s “ultimate it-girls,” Lola, 26, is the daughter of the late racing driver Johnny Dumfries, the 7th Marquess of Bute, and fashion designer Serena Bute. The glamorous blonde spends her summers in Ibiza and is often snapped at celebrity parties. In September 2025, she and her half-sister Jazzy De Lisser founded Debute with a launch party attended by actress Poppy Delevingne as well as model and DJ Lady Mary Charteris.
Inspired by the vibrant fashion scene of 1990s and early 2000s London, Debute aims to offer “meticulously designed collections that honour the connection between sisterhood and personal style.” Lady Lola’s 25th birthday party was hailed as the most decadent high-society event of the year. Held at her family’s ancestral home, Mount Stuart House in the Isle of Bute, the event saw the birthday girl joined by hundreds of guests, including Sienna Miller and Princess Olympia of Greece, for a festival-themed day-time party.
Lila Moss: Navigating Fame and Loss
Lila Moss, 23, is the daughter of model Kate Moss and magazine editor Jefferson Hack. The pair split in November 2003, but have remained close friends and co-parents, with Jefferson later attending her wedding to Jamie Hince in 2011. Lila has followed in Kate’s footsteps by entering the world of modelling, and between them, the pair have walked for most of fashion’s biggest names, including Fendi, Miu Miu and Yves Saint Laurent.
Although shorter than most models, at 5ft 6in, Lila managed to win roles in advertising campaigns for Miu Miu, Pepe Jeans and Marc Jacobs Beauty – but her career has been plagued by accusations of nepotism. Regardless, the young model insists her mother hasn’t always influenced her decision to enter the modelling industry.
Iris Law: A Rising Star in Fashion
Iris Law, 25, is the jetsetting daughter of actor Jude Law and actress Sadie Frost. Her famous parents were married for six years before their divorce in 2003. The rising star, who recently modelled Casablanca’s new Resort 26 campaign, has been taking the fashion world by storm in recent years. She made her catwalk debut for lingerie giant Victoria’s Secret last year, where she appeared alongside sisters Bella and Gigi Hadid, Emily Ratajkowski and Lila Moss.
The Daily Mail exclusively revealed Iris wanted to indulge in very specific sweets after her appearance at the lingerie show, a request that resulted in her assistants frantically darting around the city. It’s understood she had asked her team to track down specific cookies from one bakery and smoothies from another. Now the current face of Versace’s Dylan Purple perfume, she’s a favourite of Donatella’s, as well as of Miuccia Prada, Burberry, Nike, David Yurman and Victoria’s Secret.
Amelia Dimoldenberg: The YouTube Sensation
Amelia Dimoldenberg shot to fame with her YouTube celebrity show Chicken Shop Date, which has featured everyone from Sir Idris Elba and Andrew Garfield to Cher and, most recently, Paul McCartney. Born in Westminster, London, Amelia, now 31, attended St Marylebone School for girls – a state school specialising in performing arts and drama. Her mum Linda worked as a librarian and her dad Paul was a public relations executive and council member at Westminster.
She then went on to study Art and Design and a BA in Fashion Communication at Central Saint Martins, where she graduated in 2017. Amelia started her now extremely successful Chicken Shop Date as a column in a magazine called The Cut, which ran out of a youth club in Northwest London. Her first big hit came when she interviewed rapper Ghetts, a British artist who has worked with the likes of Stormzy.
Lady Jean Campbell: A Life of Equestrian Grace
Lady Jean Campbell is the daughter of the 7th Earl of Cawdor and Lady Isabella Campbell, a former editor of British Vogue. Brought up on the Cawdor Estate in Nairn, the keen equestrian has appeared in campaigns for Burberry and Louis Vuitton and can command huge fees for her modelling work. In April, Lady Jean revealed she used the money she earned from her modelling debut at age 5 to buy a horse. The shoot was for Mini Boden, and Lady Jean appeared alongside her brother as she reflected on her modelling journey.
The aristocrat, who told Giles Brandreth’s podcast that she has always loved the great outdoors, also said that she and her blue blooded siblings had to sleep four to a room when they first moved from Scotland to London. She said: “We moved to London when I was seven. My dad was working in London, and so we moved to London. We moved into a flat in London, and I went to school there. And then I went to boarding school when I was 10. I do remember the first day. So I woke up at three in the morning. And we all shared a room at that point, all four of us shared a room. And I woke my siblings up and we all got dressed into our uniform at three in the morning. Ready to go, because obviously we didn’t know the time. And going up and waiting for my parents and saying, ‘Okay, we’re ready.’ And they told us to go back to bed.”
Jemima Howden: A Future Olympic Rider
The daughter of billionaire insurance tycoon David Howden, Jemima is a rising British eventing star who is hoping to compete in the 2028 Olympics. David is a passionate promoter of rural life, regenerative farming and equestrian sport. He runs Cornbury House – the family’s spectacular 5,000-acre estate in Oxfordshire – where he has revived the Cornbury House Horse Trials, now one of the most admired shows in the British eventing calendar.
The estate is also synonymous with one of the country’s most famously posh festivals: Wilderness, the annual four-day extravaganza that takes over Cornbury Park every August. It has become a magnet for moneyed young Londoners, fashion types, aristos and A-list-adjacent revellers. Celebrity regulars over the years have included Cara Delevingne, Sienna Miller, Jessie Ware and Sophie Ellis-Bextor, while Princess Beatrice is among the royals spotted wandering the grounds.
Oona Finch: A Young Artist with a Rich Legacy
Oona Finch is the granddaughter of legendary English-Australian actor Peter Finch, who was the first person to win an Oscar in an acting category posthumously. According to Tatler, 19-year-old Oona Finch was based in New York but has since returned to London. While she keeps a low profile on Instagram, her life offline is anything but. The young artist (who documents her scrapbooking on social media), was among the debutantes at Le Bal in Paris in 2025, along with beloved nepo baby Apple Martin.
Writing of the night in Tatler, socialite Apollonie Halard described Oona as her “great friend and partner in crime.” “We posed for photographs, running riot through the Louis XIV-style palace with 101 rooms,” she described. “Although I loved every minute of inhabiting this extrovert character I had dreamt up for myself, the highlight was helping legendary photographer Jonathan Becker set up for the group photo in front of the Eiffel Tower.”
Isabella Weatherby: The Fashion Forward Founder
The daughter of the late former Ascot chairman, Sir Johnny Weatherby, Isabella has been described by high society bible Tatler as “the toast of the young set.” She’s also the founder of celeb-loved clothing brand Peachy Den, which counts Raye, Nicola Peltz-Beckham, Maya Jama, Bella Hadid, and Princess Nokia among its fans. Peachy Den’s famous clientele including Britpop sensation Olivia Dean, who wore the brand’s Cindy set for her Glastonbury debut last year, means Isabella’s clout is unrivalled.
In March 2023, Isabella was named one of Forbes’ 30 under 30 after her clothing start-up posted a seven-figure revenue. Now, she has set her sights on expanding stateside, with Isabella expected to take Peachy Den to the US after opening a second London location in Soho.
Olivia Neill: The Reigning Kween of London’s Gen Z
Belfast-born influencer Olivia Neill is one of the country’s best-known TikTok stars, with over one million followers on the platform. The Irish social media star, 24, is also the “reigning kween of London’s Gen Z” set, with Tatler reporting that “everyone wants to be in [her] orbit.” For Olivia, who was recently spotted on a date with House of Guiness star Anthony Boyle, this extends everywhere from Glastonbury and Coachella to Cannes this year.
Olivia shot to fame on YouTube at the age of 19 alongside Flossie Clegg, 25, as the British “It Girls” and internet stars were branded Gen Z’s answer to Monica and Rachel from Friends. When they split from their respective boyfriends, they moved into a flat together in London in 2020 and soon began chronicling every moment of their lives, from dancing in the kitchen and trying out new takeaway menus, to make-up tutorials and diet challenges.
Deba Hekmat: A Rising Star in London’s Social Scene
Born in Kurdistan, Deba Hekmat is a rising star on London’s social scene after her family moved to the UK when she was four. The model, who has appeared in campaigns for Gucci, is also an aspiring actress; her 2025 Last Swim was widely praised at the Berlin International Film Festival. The 24-year-old activist, however, doesn’t like labels; in an interview with The Standard, Deba said: “I’m just extremely grateful to be able to work in spaces that allow me to collaborate on things that are bigger than me.”
Sophie Cecil and Molly McCue: Party Queens and More
Warwickshire-based Sophie is known for throwing legendary parties for the Stowe set when at home. When she is in London, one of her favourite haunts, naturally, is Kings Road. Her organised commitment to the party scene should hold her in good stead for her studies – event planning at Oxford Brooks – after a summer working in Mustique.
Molly McCue, the 21-year-old daughter of Mariella Frostrup and husband Jason McCue, is undoubtedly right at home among London’s society set having grown up around Mariella’s famous friends. She is also a natural on the red carpet; Molly happily posed for pictures when she joined her mother at Chanel’s BAFTA pre-party in London in 2022. Three years later, Molly radiated confidence in a glittering, form-fitting gown when she travelled to the south of France for the Cannes Film Festival last year.
The aspiring lawyer, who is currently studying Politics and Social Policy at the University of Bristol, is part of Oona’s inner circle, alongside Lady Bea Campbell and Sophie. Mariella gushed that Molly “transformed my life entirely” after the Norwegian-Irish TV presenter gave birth to her daughter at the age of 41. Alongside “nostalgic” photos of the pair, Mariella wrote: “Happy 21st Birthday, beloved daughter. I don’t know what you wished for when you blew out your candles but I wish you a long, fulfilling and fascinating life. We’re right behind you all the way!”
