The Evolution of Pyjamas: From Practical Wear to Fashion Statements
Pyjamas have come a long way from being simple sleepwear. Today, they are a fashion statement, a comfort essential, and even a versatile piece that can be worn outside the home. Whether you’re looking for a chic set to wear to dinner or something more casual for lounging at home, there’s a wide range of options available.
From linen separates for summer to plaid co-ords for winter, the best pyjama brands offer an impressive array of choices. Investing in high-quality sleepwear is one of the best decisions you can make, whether it’s for a cozy night in after a long day, a WFH wardrobe staple, or just for all-day lounging. With so many options on the market, it’s easy to find something that suits your style and budget.
High Street Pyjama Brands
For those who prefer affordable yet stylish options, several high street brands have become go-to destinations. Asos offers an eclectic range of sleepwear, from satin sets to shirts and shorts. You can also find pieces from Topshop, Gilly Hicks, & Other Stories, New Look, and Chelsea Peers. The brand has a variety of styles, including textured pyjama trousers with lace waistband trim in pink check and other affordable essentials.
New Look is known for its budget-friendly takes on trends. Its pyjama collection includes full sets starting from £29.99 and shorts and tank sets from £22. The designs come in fun prints, simple color blocks, and are available in tall, maternity, and petite sizes.
Mango brings its fashion-forward approach to sleepwear, offering luxe-looking designs at purse-friendly prices. From pyjama jackets and knitted co-ords to contrast piping shirts and matching trousers, there’s something for everyone.
Marks & Spencer remains a stalwart in the market, offering a wide range of styles, including under-£25 co-ords. Whether you’re after satin or jersey designs, M&S provides reliable essentials.
River Island has an excellent range of pyjamas, from bold animal print sets to classic striped shirts and bottoms. Starting from just £22, it’s perfect for refreshing your sleepwear collection on a budget.
Matalan offers budget-friendly sleepwear, starting from just £8.50 for pyjama bottoms. The collection includes printed nightwears, matching camis, and shorts.
Uniqlo infuses its no-nonsense minimalism into its sleepwear line, offering striped, long-sleeve sets, classic plaid shirts, and camis. Prices are stellar for elevated staples.
John Lewis & Partners provides affordable and stylish pyjama sets through its Anyday range. The store also sells brands like Chelsea Peers, The Nibs, and Bluebella, offering a wide selection of styles.
Boux Avenue caters to both comfort and style, offering everything from satin styles to plaid and stripe designs. The collection is fairly priced and eclectic.
Gap is synonymous with off-duty style, offering affordable and well-crafted sleepwear. Expect cosy knit pieces, checked bottoms, ruffled shorts, and short-sleeved shirts.
Next is a great destination for the entire family, offering pyjama sets starting from just £14. The brand combines affordable prices with playful and traditional designs.
Mid-Range Pyjama Brands
Stripe & Stare is known for its comfortable underwear and range of pyjamas that cater to every taste. From striped sets to cami and short co-ords, the brand offers premium basics.
Chelsea Peers is beloved for its printed sets, particularly its annual Christmas styles. Founded in 2012, the brand uses sustainable practices and fabrics. It offers a variety of styles, from jersey long-sleeved to cotton short sets, nightgowns, dressing gowns, and maternity styles.
TBCo is a buzzy name in the sleepwear world, known for its scallop-trim sets, Peter Pan collar detailing, and wide striped designs. Sustainability is at the core of the brand, with responsibly sourced fabrics and fair production lines.
Damson Madder recently ventured into nightwear, offering vintage-inspired prints and silhouettes. Its long-sleeve sets have an oversized fit, while the short sets include playful camis and broderie shorts.
Their Nibs is a fashion-insider favorite, offering stylish sleepwear in classic prints. Its unique styles can easily be worn in the real world.
Luxury Pyjama Brands
Skims, founded by Kim Kardashian, offers luxurious loungewear that goes beyond basic sleepwear. From soft robes to viral lounge dresses, the range covers everything from napping to pilates.
Liberty is known for its detailed artisanal prints and luxurious silk fabrications. Its pyjamas are instantly recognizable and exude decadence.
The White Company offers a range of luxury sleepwear, from waffle sets to brushed cotton and silk pieces. Priced between £30 for a separate and £198 for a silk, piped set, there’s something for every budget.
Sleeper is a luxury sleepwear label known for its feather-adorned party pyjamas and recent expansion into coats. Its sleepwear is a statement that’s worth the investment.
Piglet produces gingham bedding sets and sleepwear that makes bedtime a decadent affair. Its crisp linen sets come in gingham prints that match the brand’s bedding or block colors with contrast piping.
Desmond & Dempsey’s boldly printed pyjama sets are instantly recognizable. From jaguar motifs to parrot prints and floral designs, the label’s sleepwear is go-big-or-go-home.
Dora Larsen offers luxurious lingerie and pyjama offerings with vibrant finishes and ruffles. Its cami sets, night slips, and shirts are designed to be sensual and dopamine-heavy.
Tekla counts Harry Styles and Alexa Chung among its fans. Its pyjama selection is infused with Danish minimalist aesthetics, offering striped poplin sets and plaid flannel designs.
Rixo designs pyjamas that are good enough to leave the house in. From polka dot co-ords to lace cami sets, the brand’s sleepwear has the same vintage-inspired feel as its fashion lines.
