New Generations of CX-5 and RAV4 Set to Compete in Australia
The upcoming release of new-generation models for both the Mazda CX-5 and Toyota RAV4 is set to spark a fierce competition in the Australian SUV market. With both vehicles expected to hit showrooms this year, the question remains: which one will capture the hearts of Australian drivers?
Mazda is hoping to reclaim its position as the best-selling SUV in Australia, especially as its current CX-5 model continues to perform well despite the imminent arrival of a completely new version. However, the brand faces stiff competition from its long-standing rival, the Toyota RAV4, which has also recently launched a new-generation model.
According to recent sales data, Mazda sold 7,477 CX-5 units by the end of April this year, reflecting a modest 4.6% increase compared to the previous year’s performance. The second-generation CX-5 is soon to be replaced by an all-new model, which is expected to start at under $40,000 to remain competitive against Chinese imports.
Key Factors Influencing the CX-5’s Performance
One crucial aspect that could affect the new CX-5’s appeal is the reduction in powertrain options, from three to just one. This single engine option—a 2.5-litre naturally aspirated four-cylinder petrol engine—has been detuned to meet stricter emissions regulations, resulting in a loss of 8kW/10Nm, bringing its output to 132kW/242Nm.
Additionally, the new CX-5 will not offer a hybrid powertrain until next year, whereas the RAV4 has already embraced hybrid technology for some time. This could be a significant disadvantage for Mazda, as hybrid models have proven popular among environmentally conscious buyers.
Despite these challenges, the new CX-5 still holds potential due to its value-focused lineup. With eight months remaining in the year, it could potentially surpass the RAV4 and reclaim the top spot, marking the first time since 2019 that Mazda holds the title.
Toyota RAV4’s Strong Position
On the other hand, the Toyota RAV4 has maintained a strong presence in the market, with a sales tally of 7,571 units so far in 2026. This number represents a steep 57% decline over the same period last year, but it’s important to note that the new-generation RAV4 only began sales in March.
Toyota claims to have secured 10,000 pre-orders for the vehicle, which will take time to fulfill as shipments arrive in Australia. The new RAV4 has also undergone changes to meet Euro 6d standards, with power outputs dropping by 17kW and 20kW in front- and all-wheel-drive variants, respectively, to 143kW.
Another notable feature of the new RAV4 is its introduction of a plug-in hybrid powertrain, although these variants will not be available until later this year. The model is also currently without an official safety rating, as Toyota is aware of the changes needed to achieve a top score following ANCAP’s updated judging criteria.
The Mid-Size SUV Race
The mid-size SUV segment is expected to be a close contest in 2026, with both the CX-5 and RAV4 offering compelling features and performance. While the RAV4 has enjoyed consistent sales since the last generation model was introduced in 2019, the new CX-5 presents a viable challenge.
As the automotive landscape continues to evolve, both manufacturers are positioning themselves to capture the attention of Australian consumers. Whether Mazda can successfully dethrone the RAV4 or if Toyota will maintain its dominance remains to be seen. The coming months will undoubtedly be crucial in determining the winner of this highly anticipated battle.
