A telehealth start-up known for offering prescription-only peptides has removed its website following reports about its founder’s association with anti-vaccination conspiracy theorists and the promotion of restricted medications. The platform, called Bobbi, was founded by Nick Bell, a serial entrepreneur and judge on Shark Tank Australia. The company’s website currently displays a message stating, “We’ll be back soon,” while information about treatment plans and other details have been taken down.
The “about” page, which previously highlighted the influence of Robert F. Kennedy Jr., a U.S. health official known for vaccine skepticism, is also no longer available. Additionally, Bobbi’s Instagram account has been set to private. Both Bobbi and Bell were contacted for further comment.
Last week, it was reported that Bobbi is part of a growing trend of online platforms that provide access to prescription peptides. These injectable drugs are often marketed for wellness benefits such as improved workouts, increased sex drive, and better skin health. While many of these medications require a prescription, they are rarely prescribed by general practitioners. Instead, Bobbi’s model involves users completing an online questionnaire followed by a 15-minute phone consultation with a doctor.
One individual, who spoke to this masthead under anonymity, was prescribed $500 worth of Mounjaro, a weight-loss medication similar to Ozempic, and CJC-1295, a growth hormone peptide. These products are then delivered directly to the consumer.
Although Bobbi’s operations do not appear to violate current regulations around prescriptions and telehealth, some medical professionals have raised concerns about the lack of oversight in such businesses. They describe the industry as operating in a “wild west” environment, where vulnerable consumers may gain easy access to drugs with limited regulatory checks.
A representative from the Australian Health Practitioner Regulation Agency (AHPRA) stated that the agency cannot comment on specific cases but noted that it can request material to be removed if serious advertising violations are identified. This is not the first time Bobbi has removed content. Previously, the company’s website featured a logo from the federal Department of Health, which was quietly taken down after inquiries about potential endorsement. The department did not respond to requests for comment.
Bell, the founder of Bobbi, also removed an Instagram post encouraging users to “Get your peptides from @Bobbi.health.” In Australia, prescription-only medications, including some of the peptides sold by Bobbi, cannot be advertised.
Bell, who previously appeared on The Australian Financial Review’s Young Rich List after selling his digital advertising agency, has since transitioned into the wellness sector. He opened a longevity clinic called Super Young in Melbourne in 2024. He also hosts a podcast called Get Harder, where he interviews individuals whose views often conflict with mainstream medical opinions, including Pete Evans, a celebrity chef turned conspiracy theorist.
