Behind the Scenes of Congleton’s Flowering Success
What does it take to make a town shine for the annual RHS Britain in Bloom contest? When you’ve put in hours of work—whether weeding, dead-heading, tidying, or planting—does it feel nerve-wracking to have your efforts scrutinized by the competition’s judges? I went behind the scenes to see how volunteers in Congleton, Cheshire, prepare and manage to win gold medals year after year.
Patti Pinto, a key figure in Congleton In Bloom, shared her perspective on the community’s efforts. “It’s just lovely when people have a go, and it doesn’t matter if it’s not perfect because gardening’s not perfect and it’s never finished,” she said. Pinto has been involved with the group since 2012 and emphasized that the spirit of collaboration is what makes their success possible.
“I don’t mind if you’re absolutely rubbish, because you learn with us and we all just have a go together,” she added. The team effort is supported by the town council and the William Dean Trust, which play a vital role in their achievements.
A Community Effort
We met at one of the group’s latest projects, located at the side of the new diagnostic centre at Congleton War Memorial Hospital. There are planted borders, a rockery, and an orchard, with much of the work done by local schools, Rotary, and other community groups.
Margaret Gartside, a volunteer for about 10 years, noted that other towns have recently started their own “In Bloom” groups, possibly inspired by Congleton’s success. “It’s a nice way to get out and meet people and enjoy the fresh air and the sunshine,” she said.
Sue Conway got involved after retiring eight years ago. She had previously worked in an office that backed onto a community garden, which she often thought about getting involved in. “When it came to the RHS judging, we know we do our best, and we do what we can,” she said. “It’s nice to get feedback from them and they generally appreciate what we’re doing, so I’m not nervous.”
The Judging Experience
Janet Peters, a volunteer for over six years, admitted that the approach of judging could become almost a round-the-clock job. She brought her love of gardening at home and her professional expertise in floristry to the group. “The judges are friendly, however, and they like to see how things have grown or progressed over time,” she said.
“I think they enjoy coming, we always look after them—we give them a nice breakfast and a nice lunch, I think that’s one of the bonuses,” she added.
The group’s achievements have led to some moments of embarrassment during the awards dinners. “We’re always a bit embarrassing because we always have a quite splendid collection of trophies,” Peters admitted. “Sometimes we’re on a table with some really enthusiastic people and they get one trophy—and we’re cringing, somewhat embarrassing.”
Motivation Beyond Winning
Despite the accolades, Pinto admitted she enjoys winning, but it was the opportunity to build friendships and the benefit to the wider community that motivated her most. “It’s all about encouraging people and sharing your ideas,” she said.
Their projects often incorporate themes or aspects of the town’s heritage. For instance, Elizabeth’s Garden honors local activist Elizabeth Wolstenholme Elmy. The hospital garden includes four inscribed blocks from a now-demolished building on the site. They have also created dedicated spaces around the town for pollinators and have planted edibles.
“The logan berries are gorgeous,” Pinto told me.
A Legacy of Excellence
The group has been awarded best large town in the North West eight times since it was established in 1998, and has been awarded gold in the contest every year since 2012. The town has also represented the region several times in the national Britain In Bloom awards.
This summer, they will be looking to extend that record—and their trophy cabinet—further. Their dedication to the community and the environment continues to inspire others, proving that the true reward lies in the journey, not just the destination.
The Impact of Community Gardening
Community gardening has become more than just a hobby for many in Congleton. It’s a way to connect, learn, and grow together. Volunteers like Margaret, Sue, and Janet bring different skills and perspectives to the group, creating a rich tapestry of knowledge and experience.
Each project they undertake reflects their commitment to making the town a more beautiful and welcoming place. Whether it’s through themed gardens, pollinator-friendly spaces, or edible plants, their work contributes to both the aesthetic and ecological health of the community.
Looking Ahead
As the season progresses, Congleton In Bloom continues to set the bar high for excellence. Their ability to maintain such a high standard year after year speaks volumes about their passion and dedication. With each new project, they not only enhance the beauty of their town but also foster a sense of pride and unity among residents.
The group’s success story serves as a reminder of the power of community involvement and the impact that collective effort can have on a local area. As they prepare for the upcoming challenges, their determination and enthusiasm remain unwavering.
