Mitsubishi is set to introduce a range of hybrid models by 2028, aligning itself with many of its major competitors and potentially marking a significant shift in the Australian automotive market. According to recent reports, the brand is expected to begin production and sales in Japan, where it will produce full-sized hybrids for the first time.
This move could be a game changer for Mitsubishi, especially given the evolving landscape of emissions regulations under the New Vehicle Efficiency Standard (NVES). The company’s current lineup is predominantly powered by petrol and diesel engines, which may pose challenges as stricter standards come into effect. However, the introduction of hybrid models could help Mitsubishi maintain its competitive edge in the market.
Key Developments and Models
Several key developments are on the horizon for Mitsubishi. The 2026 Mitsubishi Pajero 4WD is expected to offer a large range, positioning it to compete directly with models like the Denza B5 and Toyota Prado. Additionally, the Mitsubishi Triton may see the introduction of an Ralliart version, which would sit above the new Raider model and challenge the 2026 Ford Ranger Raptor dual cab ute.
In the hybrid segment, the 2026 Mitsubishi Outlander PHEV has been updated for the Australian market, aiming to compete against the Toyota RAV4 plug-in hybrid, Kia Sportage, and BYD Sealion 5 & 6. This update highlights Mitsubishi’s commitment to expanding its electrified offerings.
Alignment with Industry Trends
Mitsubishi’s decision to embrace hybrid technology places it in line with several of its key rivals in Japan, such as Toyota, which has a product lineup heavily focused on hybrid vehicles. This strategy could also give Mitsubishi an advantage over competitors like Mazda, which has yet to significantly expand its electrified options.
The push towards hybrids comes at a crucial time for Mitsubishi, as it faces a sales downturn in Australia despite the relatively positive performance of its Triton ute models. Hybrid models could be the key to revitalizing the brand’s fortunes in the region.
Current Model Offerings
Currently, Mitsubishi offers a petrol-exclusive ASX small SUV, along with the diesel-powered Pajero Sport large SUV and Triton ute. The Outlander mid-size SUV is available in both petrol and plug-in hybrid variants, making it the only electrified option offered by the brand in Australia.
Mitsubishi is also preparing to release a new large off-roader, expected to be called the Pajero, this year. There are rumors that this model could be destined for the Australian market, further expanding the brand’s presence.
Future Outlook
Despite not facing any liabilities for the 2025 performance period, Mitsubishi will need to navigate greater challenges in maintaining its record, given its reliance on petrol and diesel-powered models. The brand continues to follow its ‘Momentum 2030’ plan, which prioritizes electrification across its product lineup.
Recently, Mitsubishi unveiled an updated version of its plug-in hybrid Outlander SUV, which offers improved efficiency. This development signals the brand’s ongoing commitment to innovation and sustainability.
