Beauty enthusiasts have been buzzing with excitement following the announcement that Rhode Skin, the makeup and skincare brand founded by Hailey Bieber, is set to be available in Sephora stores across the United States. The brand made its debut in US Sephora stores over the weekend, prompting a rush among fans eager to get their hands on the products.
However, for Australian beauty lovers, the wait is going to be a bit longer. A spokesperson for Sephora Australia has confirmed to 9Honey that Rhode Skin will not be available in stores Down Under anytime soon. While this news may come as a disappointment, there is still hope on the horizon.
Future Expansion Plans
According to a statement from Sephora, “While Rhode isn’t available at Sephora Australia or New Zealand just yet, they aim to be available in additional countries in the future.” This suggests that the brand is planning for expansion beyond its current markets.
Rhode Skin, which was acquired by e.l.f. Cosmetics for $1 billion earlier this year, is expected to make its way into the UK before considering a launch in Australia. However, there is currently no official public timeline or plan for the brand’s arrival in Australia.
Limited Availability in Australia
Despite e.l.f. Cosmetics being a global brand that already sells its products in Australia, the acquisition of Rhode Skin has not resulted in the availability of its products in the country. The Rhode Skin website only ships to the USA, Canada, UK, France, Germany, Ireland, Italy, and Spain, leaving Australian consumers without direct access.
One product, the viral Glazing Milk, is available on Amazon Australia. However, the price is significantly inflated compared to its original cost. On Amazon, the Glazing Milk is priced at an eye-watering $95, whereas the actual price would be around $48.50 when converted from US dollars to Australian dollars.
Third-Party Sellers
In addition to the high prices on Amazon, there are also products available in Australia through third-party sellers. Unfortunately, these options often come at nearly double the cost of the product. This limited availability and high pricing have left many Australian beauty fans frustrated.
Brand Background
Hailey Bieber founded Rhode Skin in June 2022, and the brand quickly gained popularity in the American beauty market. The acquisition of Rhode Skin by e.l.f. Cosmetics in May is expected to help expand the company’s reach on a global scale.
For now, Australian beauty fans can only keep their fingers crossed and hope that the company will eventually launch in their country. With the growing demand for the brand, it’s only a matter of time before more options become available to them.
Final Thoughts
The absence of Rhode Skin in Australia highlights the challenges faced by international brands in expanding their presence in new markets. While the brand’s popularity continues to grow, Australian consumers will need to remain patient as they await the opportunity to purchase the products locally. Until then, they may have to look for alternative ways to enjoy the products, despite the high costs involved.
